The brewery industry over the years has provided many jobs and there have been many areas that have come to rely on people’s appetite for beer in order for their working population to make a living. Some people feel that if a country drinks less, it is good for the nation; well in some cases this is not always true as many peoples’ affluence is tied closely to the brewing industry.
This starts with agriculture and the growing of the raw materials that are needed to be mixed in order for the drinks to be produced. Hops, barley, wheat, apples, grapes and pears are all be used to produce ingredients that are needed to make people’s favorite drinks.
This has resulted in different geographical areas being popular for different crops, depending on the suitability of their growing conditions. In the United Kingdom there are great contrasts from region to region and crops are produced for the brewing industry are grown in various ways.
The south west of the country has been dominated by the growing of apples and this has produced a successful cider making industry. This is very different from the situation in Kent where the growing conditions are ideal for the production of hops. This has resulted in this produce being taken away and used in the production of beer.
The breweries themselves provide a wider variety of different jobs. It is a huge operation as the amount of liquid that is required to be made is vast. Great skill is needed from the operators to judge the mix of ingredients to perfection and also be spot on with the timings. The different breweries pride themselves on their unique tastes, so it is essential for them to get this right.
There is a scientific part of the operation where the breweries are constantly experimenting to find new products. The brewers may do this with subtle changes of ingredients or they may make revolutionary changes, like producing pear cider as an alternative to apple cider.
Once the beer has been produced, it needs to be delivered. This was once performed by the drayman who used to deliver the beer on a horse driven cart. Today’s beers are delivered by lorries and, despite modern technology, nothing can replace the need for regular deliveries of beer. This is often complicated by the inner city location with many pubs and taverns.
When the beer is delivered, it needs to be stored under the pub in the cellars, and it is vital that the conditions are ideal for the storage of beer. This includes the temperature and the cleanliness of the pipes which funnels the beer into the bar before it is delivered in a glass to the customers.
This is the responsibility of the cellar man, and each pub or inn will pride itself on the skill of this employee. If this person is poor at their job, the quality of the product that is being served will suffer greatly.
Breweries are big business, and in recent times, some have become multi-national companies. The largest brewery in the world is the joint Belgium and Brazil owned Anheuser-Busch InBev and millions of dollars are spent each year on advertising and promoting the product around the world. There are many people employed in the marketing side of breweries, as they attempt to capture a larger share of the market.
The success of breweries employing many numbers has left governments with a conflict of interest. On the one hand, they want the population to live healthy life styles, yet with fewer breweries, many jobs are likely to be lost.