Sometimes controversial but obscenely popular craft beer titan BrewDog recently announced a 55% revenue increase on the same time last year. With sales reaching £78 million already in 2018, it is shaping to be a very strong annual showing indeed for the makers of Punk IPA.
Promising factors influencing this growth include their partnerships with UK supermarket chains Tesco and Morrisons as well as iconic pub chain JD Wetherspoons, and the expanding fanbase of their own branded bars. With the first Brewdog venue opening in 2010, they now operate over 30 bars in the UK alone as well as another 20-plus all over the globe.
An unparalleled success story then, for the Aberdeen based brewer who only opened in 2007?
“We’re at one of the most exciting and pivotal junctures in our existence. We’ve established a solid and rapidly growing presence in the UK, and the demand from Europe shows no signs of waning” said company co-founder James Watt in a recent press conference.
And he has even more reason to be excited, with both the present and future of his company looking tastier than a bottle of ice-cold Elvis Juice. Punk IPA is now the best-selling craft beer in the UK. 5 out of the top 10 selling craft beers in the country are Brewdog products.
But it’s not just the UK either – “We’re making significant inroads in Asia and Australia, which I believe will begin to bear fruit in 2019. Our US business is expanding at breakneck speed with new distribution points added every week” says James, and you can see the evidence of that. They just opened the world’s first beer hotel next to the new Brewdog brewery in Columbus, Ohio, USA. Last year they shipped a record-high of 344, 387 hectolitres of beer around the globe, equal to almost 1.4 million bottles. Currently they are working on building breweries in China and Australia to keep up with local demand, and their American division is chugging along steadily – bringing in £5 million in revenue in its first year of 2017.
“There is much work still to do to change minds and bring more people into the craft beer revolution around planet Earth” said Matt in a final statement. With unique and innovative brand identity, including products such as The End of History (which was the world’s strongest beer at the time), the Libertine Black Ale or the 0.5% Nanny State, they certainly have a lot of diversity to introduce to the global beer market that remains mostly dominated by international lager conglomerates such as ABInBev. Although, with that particular company reporting a revenue of £55.6 billion of in 2017 – more than seven hundred times what Brewdog made in the same year – the Scottish ‘punk’ brewers still have a long way to go yet!